Join KUTV’s Souper Bowl of Caring!

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1 in 7 Utah kids, which equates to 142,000 children, are unsure where their next meal will come from.  Utah Food Bank is teaming up with KUTV, America First Credit Union, Chick-fil-A, Check City, Rocky Mountain Power, Your Local Ford Stores and Smith’s Food & Drug Stores to help fight childhood hunger.

The Souper Bowl of Caring started in 1990 when a South Carolina Sunday school teacher used Super Bowl parties as a modern-day example of gluttony when fans eat wings, pizza and chips they don’t need, while at the same time someone in the same town goes hungry. The class asked everyone leaving church on Super Bowl Sunday to donate $1 from their Super Bowl party budget to fight hunger. What started as a small movement has grown to a national effort to give back on a day of plenty. This effort has already started and culminates with KUTV’s day-long telethon on January 30, so be sure to set aside a bit of your Super Bowl party budget to help us continue Fighting Hunger Statewide!


How Can You Participate?

  • Donate to our Souper Bowl of Caring Virtual Food Drive. Fill a virtual shopping cart with the items we need most and take advantage of our incredible purchasing power, all without the hassle of having to visit a store.
  • Host a food collection effort through the Souper Bowl of Caring organization. You’ll report your success through them so that it can all be counted in the national total!
  • Tune in to KUTV’s all-day telethon on January 30 and call in to donate!


With our ability to stretch each $1 donated into $7.34 worth of goods and services, every donation has an impact on Utahns facing hunger!

Souper Bowl of Caring